Vernacular Circles is a visual survey celebrating an honest, hardworking gem of commercial art—the common milk cap.
Once a ubiquitous part of everyday life, why preserve them now? Aside from the nostalgia they may evoke, mid-century milk caps are also artifacts of nimble graphic design.
These compact designs feature messages that were part advertisement, part aphorism and utilized energetic typography and illustration—all while relying on an economy of form and color.
Look for designs to be added periodically.
Vernacular Circles is a Midnight Umbrella project.
Want to explore similar visual archives? We highly recommend the Library of Congress, the Field Notes Memo Book Archive, and Cardboard America.